Mama, Digital Creator & Business Owner

Tell us a little bit about your family...

I am a mummy to my son Alba who is nearly one, time flies!


You have built an incredible following on Instagram. When did you find your groove on the platform & start to get traction?

I've been working through Instagram for over 6 years now. My following mainly grew in year 3/4, it really does take time. It's changed a lot since I started though, now it's all about reels and with that being the main way to grow it's a lot harder now. 


Do you have any advice for anyone starting out as a creator?

My advice would be to be consistent, make sure you post everyday, be patient as it takes time...and always stay true to yourself and your style.



What has been your career highlight so far?

Working with some amazing brands & that led me to be able to afford to live my dream life!

You founded & own sport brand Athluxe. Can you tell us a bit about what inspired you to create the brand?

'My inspirastion behind Athluxe was creating the perfect luxury sportswear brand that is super comfortble & cool. Think Princess Diana's style!'

What is the biggest challenge juggling running a business & being a full-time mama?

The biggest challenge is knowing how to balance the time. I work mostly on my phone so when Alba is napping i'll reply to messages, create designs ec. sometimes I feel like I can't keep up!

Has it changed your style & how you approach getting dressed?

I think becoming a mum has definitely changed my style.


'I go for more classic styles & invest in items that will last, rather than following trends.'


What is your favourite part about being a mama?


My favourite thing about being a mama is the fact he just knows i'm his mum & that he just loves me so much (as i do him). Seeing him do new things everyday & how he is growig into a proper little boy makes me so proud.


 ...and the hardest?

The most challenging I would say is balancing my time right. When he naps, trying to decide what's more important..to shower or do the washing haha.


What is your top tired mama tip?

To try and create a consistent routine & nap schedule from 6 months. That made it so much easier for me as he is great with his sleep and I had time in the day to do what I needed to. It also meant I got the evenings back with my partner.


Beauty product you swear by?

Nars Soft Matte Concealer, it covers up any blemish! I've used it for years, I don't think I could live without it. I also love Charlotte Tibury Flawless Filter.

Has anything about motherhood surprised you?

How you are able to wing it!


'I found when I had my baby I just did what i felt was best for him instinctively' 


Is there anything you wish you had known before becoming a mama?

I wish I had known how rewarding it would be & how much your baby looks up to you, it really is the purest love!


And finally.. please and you share with us your top Bini picks?

Milk Puffmuff, Black Buggy Mitts & Merino Snugglesuit & Mittens...They make Alba feel so snuggly & cosy.




Follow Tia on Instagram & TikTok @tialineker. Shop her brand www.athluxe.com